Rules-Based Medicine

RBM is a biomarker-testing lab providing reliable and consistent blood testing services for hospitals and pharmaceutical companies. This is a huge advantage for smaller hospitals as they don’t need to maintain their own expensive testing facilities and trained personnel, but they can still provide patients with test results only found by identifying biomarkers in their blood. RBM hired us to create a design system that would help better market their offerings. With the single droplet of blood as the key image, the materials we developed were designed to be compelling yet straightforward.

Image creation
Product photography

RBM Companygraphic