Sharrows / Coffee

These packaging concepts came about after working on Sharrows Cycling Café’s funding campaign. The start-up is developing a national chain aimed at serving top quality coffee drinks and quick-service food to urban commuters who’ve traded in their cars for bikes. We drew from nature to imagine a refreshing palette of energetic greens and blues. Keeping in line with the company’s core values, we would specify sustainably produced materials and products for their café essentials.

packaging sharrows coffee

Sharrows / Coffee

These packaging concepts came about after working on Sharrows Cycling Café’s funding campaign. The start-up is developing a national chain aimed at serving top quality coffee drinks and quick-service food to urban commuters who’ve traded in their cars for bikes. We drew from nature to imagine a refreshing palette of energetic greens and blues. Keeping in line with the company’s core values, we would specify sustainably produced materials and products for their café essentials.

packaging sharrows coffee

Citrus Confections

This new product line of sweet and tangy Mediterranean
confections from Melina’s gets a vintage look with labels inspired by exotic motifs. To evoke a fresh feel, the light color palette receives a classic touch with highlights of silver and gold. We designed unique geometric patterns by using repeated citrus shapes to give each treat its own packaging personality while linking the jams, marzipan drops, honeys, fruit wafers, delights, and fruit preserves.  packaging citrus confections

Melina’s / Oils & Vinegars

Packaging for Melina’s gourmet line of Mediterranean oils and vinegars started with the logo – rendered here for this product line as a standout red fabric hangtag that visually pops off the shelf. We echoed the logo shape on their distinctive glass bottle produced in Italy from a custom mold. Each oil, vinegar and fruit vinegar flavor sports a hangtag label that is actually a mini four-pager containing product description, ingredient list and recipe suggestions. The beauty of this label style is a clean look on the product and the ability to be used across different bottle shapes and sizes together with the red logo fabric tag. On the mini truffle oil bottles we went with a die-cut shaped self-adhesive label.

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packaging melinas bottles

APPLE / CARDS

Sometimes there are just too many candidates to meet at one event, so Apple’s recruiters have these handy follow-up cards. We left no design detail to chance in meeting the high expectations on this project. The iconic logo was debossed on thick cotton board, and type was letterpress printed. Front and back were duplexed and color edged in silver. Each pack of 25 cards was wrapped and secured with a label.

A&a Wine Labeling

While this wine was presented as a company gift, we designed the bottle with the same approach as one that was vying for attention on the ultra-competitive retail liquor shelf. Wrapping the logo and copy at a 45-degree angle immediately makes you take a second look. Silk-screening directly onto the glass gave the bottle a clean presentation. That silver-and-gold palette says it’s all about holiday celebration.

Sutter Home / Pasta Sauce

The clear label, a breakthrough in printing technology at the time, was the key element in transforming the look and shelf appeal of Sutter Home’s high-end pasta sauces. Shoppers loved being able to see that thick, rich red gravy. Complementary colors on cap and jar helped to define each flavor and provided the perfect placement for the brand’s monogram. Clean graphic elements and corporate font married nicely to create a standout presence in a very competitive marketplace.  Execution of the project through Michael Osborne Design.